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Apple's iOS 27 Privacy Changes: What They Mean for Meta Ads (and Why Google Gets Off Lighter)
Apple has made three privacy changes advertisers need to know about since iOS 27 shipped: Safari now blocks identity-resolution companies, its link and fingerprinting rules have tightened again, and a new tracking prompt reaches the EU with iOS 27.2. We che...
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Meta Ads Updates: Every Change That Mattered in the Last 30 Days (October 2026)
Every Meta ads change from 20 September to 20 October 2026, dated, sourced and checked for the UK: product browsing switching on in your live ads on 28 October, new business terms on 30 October, placement exclusions leaving ad sets, video from static images...
Google Ads Updates: Every Change That Mattered in the Last 30 Days (October 2026)
Every Google Ads change from 13 September to 13 October 2026, dated, sourced and checked for the UK: the AI Max auto-upgrade, the end of the language setting, automated promotions switching on by default, reporting definitions that moved your numbers, self-...
The Ultimate Black Friday Checklist for Ecommerce Brands (2026)
Black Friday 2026 is Friday 27 November. Here is every job in deadline order, the maths that decides whether your offer makes money, the UK pricing rules most checklists skip, and an interactive checklist with a free printable PDF.
ChatGPT Ads Updates: Every New Feature and What It Means (October 2026)
Every ChatGPT Ads update worth knowing about, dated and sourced, including the 30 September release: bulk product feed campaigns, product review status and separate brand names. Plus UK self-serve, oCPM, adjustable attribution windows, product carousels, th...
What Makes AI Assistants Actually Open a Page: Data from 3,997 Search Results
We exported every web citation from a year of AI assistant use and tracked which pages actually got opened. Brand recognition tripled the open rate. The page title decided almost everything else. The standard GEO playbook showed no detectable effect.
Google and Meta Financial Services Verification: The 2026 Guide for UK Firms
If your firm is FCA authorised and you advertise, you have to be verified on Google, Meta and Microsoft before your ads are allowed to run. Here is what each platform actually asks for, which fields have to match the FCA register, and a real UK verification...