Utility_01 //Google Ads calculators

Performance Decision Engine

Six calculators for planning, pacing, guardrails and growth. Choose a model, set assumptions, and stress-test outcomes before you spend.

Business model
Currency

ROAS Forecast

Forecast clicks, conversions, revenue, and contribution profit from your Google Ads assumptions.

£
£
%
£

KPI Snapshot

Projected ROAS
2.13x
Live Projection
Projected Revenue
£17,067
Live Projection
Projected Conversions
142
Live Projection
Contribution Profit
-£33
Live Projection

Scenario Stress Test

Conservative / Base / Aggressive
ScenarioROASRevenueProfitConversions
Conservative1.49x£11,916-£2,506108
Base2.13x£17,067-£33142
Aggressive2.94x£23,552£3,111182

Insights

Estimated Clicks4,444
Estimated CPA£56.25
Profit per £1 of Ad Spend-0.00x

Need this validated against real account data?

We can benchmark these assumptions against your live Google Ads structure, search terms, tracking, and spend efficiency.