A lead-to-CRM-to-outreach workflow that took response time from four hours to three minutes.
Lead response time
4h → 3min
4 weeks · 1 PM + 1 engineer
Manual work removed
~0.5 FTE
Inbound enriched before reply
100%
Kick-off to production
4 weeks
“The win was not the speed, it was the speed and the quality together. Drafts come out sharper than what we used to send.”
Head of Growth, e-commerce group
Before
Where the team was when we picked this up.
- Inbound leads sat in a shared inbox for hours before anyone looked.
- Half the messages did not include enough information to act on.
- Outreach drafting was a half-time job split between two people.
What we built
Inbound classifier
Reads the form submission or email, scores intent, pulls in enrichment from public sources, and routes to the right person.
Drafting agent
Writes a first-draft reply that references the prospect’s product, competitors and recent activity. The closer reviews and sends.
CRM sync
Every step writes back to the CRM with structured fields. Reporting works without anyone touching a spreadsheet.
What changed
- Speed-to-first-reply dropped from hours to minutes.
- The half-time outreach role got reassigned to higher-leverage work.
- Reply quality went up, not down.
After
Same team. Same week. Different shape of work.
Stack
Timeline & team
4 weeks · 1 PM + 1 engineer
More projects
A mobile app with on-device and cloud AI features, shipped to the App Store in six weeks.
A multi-agent ops platform that took ~35 hours of partner busywork out of the week.
A RAG copilot over 60,000 compliance documents that answers in seconds, with citations.
Got a workflow like this one?
Book a working session. We will tell you whether this is a four-week build or something bigger, and what it would take to ship it.