Get in front of buyers inside ChatGPT.
ChatGPT reaches around 800 million people a week, and since June 2026 UK businesses can advertise inside it. We build and run ChatGPT Ads campaigns so you reach high-intent buyers on a new channel before your competitors do.
Early channel. We are honest about what it can and cannot do yet.
£10M+
Ad spend managed
10+
Founder years in paid media
98%
Client retention
The same team trusted by hundreds of UK businesses on Google and Meta
A new ad channel does not open very often.
Advertising inside ChatGPT went from rumour to a real, self-serve platform in a matter of months. Here is what is actually true about it right now.
Live and self-serve: OpenAI opened a self-serve Ads Manager in May 2026, and the channel reached the UK in June 2026.
Contextual, not keywords: targeting reads the conversation. It is intent-based, not keyword bidding or demographic guesswork.
A different audience: ads show only to Free and ChatGPT Go users. Paid tiers stay ad-free.
A low bar to test: there is no minimum spend, so you can start from around £20 to £50 a day.
Thin competition: most advertisers have not moved yet, and early attention is usually cheaper attention.
A new ad channel that reaches hundreds of millions of people does not come along every year. The businesses that learn one early usually pay less for attention than the ones who arrive once it is crowded.
What ChatGPT Ads actually are
Clearly labelled placements that sit alongside a ChatGPT answer. A few formats exist, and more are appearing.
Sponsored answer cards
A labelled card that appears at the bottom of a relevant response. The main placement.
Sponsored product cards
Product image, price and details shown when someone is asking about what to buy.
Conversational ads
Interactive units that let people ask follow-up questions about your product inside the chat.
Educational and resource cards
A headline, a few points and a link, tied to what the person is actually researching.
Product-feed ads
For retailers, ads generated automatically from your product catalogue.
For something like that, it is worth comparing a few options on price, guarantees, and how quickly someone can start.
Here are a few things worth checking before you choose.
Your Brand
The straightforward way to sort it. Trusted by UK businesses, quick to start, no fuss.
Learn moreIllustrative example — not a real ad or a client result
OpenAI has said ads do not influence the assistant's actual answer. They appear alongside it, clearly labelled. Advertisers buy placement, not the AI's opinion.
This is paid advertising inside ChatGPT. Getting named in the answer itself is organic AI visibility, a different discipline called GEO. We do both, and we will tell you which one fits.
Why advertise here now
The case for testing ChatGPT Ads while the channel is still young.
High intent, in context
Your ad is matched to what someone is actually asking ChatGPT right now, not a guess about who they are.
First-mover pricing
The channel is new and under-used. Early advertisers face less competition for the same attention.
Budgets that make testing easy
No minimum spend. You can prove or kill the channel without betting the quarter on it.
We handle the new-platform mess
New Ads Manager, new formats, tracking that is still maturing. We run the test so your team does not have to learn it from scratch.
What we actually do
A managed service that treats ChatGPT Ads as a commercial test, not a science experiment.
A channel-fit assessment: an honest read on whether ChatGPT Ads suit your offer, audience and margins yet
Strategy and account setup inside the ChatGPT Ads Manager
Campaign builds across the ad formats that fit your offer
Ad creative and card copy written to earn the click
Tracking setup: pixel and Ads Manager now, Conversions API as it matures
Ongoing optimisation as the data comes in
Honest reporting tied to commercial outcomes, not vanity metrics
How it works
A simple, controlled way to find out if the channel is worth it for you.
Strategy call
We work out whether ChatGPT Ads fit your offer, audience and margins right now.
Setup and tracking
We set up the Ads Manager account and the cleanest tracking currently possible.
Build and launch
We build the campaigns and creative, and launch a controlled test.
Optimise
We read the data, cut what is weak, and put more behind what works.
Report honestly
You get a straight read on whether the channel is earning its place.
Who this is for
Businesses already comfortable spending on paid channels
Brands that want a genuine first-mover edge
Offers with clear commercial intent and healthy margins
Teams that can tolerate a test while attribution is still maturing
Who should wait
If you need airtight, Google-grade attribution before you will spend a pound, it is worth waiting. Measurement here is live but still maturing.
No paid budget to test with yet? You will get further starting with Google Ads or Meta Ads.
We will not oversell a channel this new.
There are no fake ChatGPT case studies on this page. Nobody has years of them yet, and we are not going to pretend otherwise.
What we can do is de-risk your test: a clear hypothesis, a sensible budget cap, the best tracking currently available, and a hard, honest read on whether it is working. If it is not right for you yet, we will tell you, and point you at something that is.
What clients say
The same senior team that runs these paid accounts will run your ChatGPT Ads.
“…great at explaining an often complicated area in easy to understand terms to me, a non-technical person!…” Full quote: Working with Qwestyon to develop and manage my Google Ads and Analytics has played an instrumental part in the growth of my new business. Adam has been extremely proactive in managing all aspects of the process. He has kept me fully informed of performance and has been great at explaining an often complicated area in easy to understand terms to me, a non-technical person! I would highly recommend Qwestyon to any business looking for digital marketing support!
Glenn Scott
Den Loungewear
“…we've seen incredible growth, and our bookings are the highest they've ever been.…” Full quote: Qwestyon has been a game changer for us. They brought energy, ideas, and a deep understanding of how to reach our audience. The results speak for themselves - we've seen incredible growth, and our bookings are the highest they've ever been. Qwestyon didn't just help us fill seats; they've helped us build a brand that customers keep coming back to. Can't recommend them enough.
Simon
Qwerky Events
“…Without them we wouldn't have had the growth that we have had over the last couple of years. The best.” Full quote: Adam and the team are super knowledgeable and have driven us forward. Without them we wouldn't have had the growth that we have had over the last couple of years. The best.
Jason
Pink Swag
Adam Rodell
Founder• Brighton, UK
New channels are where the honest operators pull ahead. I would rather run you a clean, well-tracked test than sell you hype about a platform that is two months old.
Over a decade in digital marketing across in-house, freelance, and agency-side before founding Qwestyon. The focus has always been paid advertising, Google Ads and Meta Ads, and making the numbers make sense for the businesses behind them. ChatGPT Ads is the newest channel we run, with the same senior, no-nonsense approach.
Two ways to get started
Talk it through first, or send your details and we will come to you.
Book a strategy call
A 30-minute call to work out whether ChatGPT Ads fit your business, and what a first test would look like. No pitch, just a straight answer.
Book a callGet a ChatGPT Ads plan
Send a few details and we will come back with an honest view on whether the channel is worth testing for you, and how.
Send your detailsPrefer to speak first?
Book a time that works and we will talk through your business, your goals, and whether ChatGPT Ads are worth testing yet.
Open calendarMobile booking
Open the calendar on cal.com
This avoids trapping you inside a giant embedded calendar on mobile.
Book on cal.comGet a ChatGPT Ads plan
Send the basics and we will come back within one working day with an honest view.
“…they made an immediate impact on our ROI, boosting our ROAS by 300%, increasing leads, and cutting our CPL.…” Full quote: This is one of the easiest recommendations I've had to make - Adam and the Qwestyon team are amazing to work with. They're quick to respond, incredibly knowledgeable, and always on top of the shifting digital landscape. Most importantly, they made an immediate impact on our ROI, boosting our ROAS by 300%, increasing leads, and cutting our CPL. If you're an established business looking to maximise ROI or a startup ready to grow, Qwestyon are the digital specialists you need.
Frequently asked questions
Be early to the next big ad channel
Book a strategy call and we will tell you honestly whether ChatGPT Ads are worth it for your business yet.