ChatGPT Ads for e-commerce: what it costs and what actually works.
Thirty minutes on what we found putting our own money into ChatGPT Ads for online stores. Real figures, including the bits that did not work.
- Who can actually see your ads. One rule decides it, and it changes what you should pay.
- What we paid, what came back, and where the money went nowhere.
- The size of a sensible first test, and when the honest answer is to skip it.
Adam Rodell
Your host · Founder, Qwestyon · 10+ years in paid media
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Why advertise on ChatGPT?
01
Open now, no minimum spend.
ChatGPT Ads run in the UK, the US and most major markets. You can test on less than a day of Meta budget.
02
Almost nobody is in there yet.
UK self-serve access only opened in June. Your category has had a quarter to notice, and most of it has not.
03
Your customers already are.
One client gets 7 to 10% of orders from people who found them through an AI assistant, with no spend behind it.
What we will cover
- 01
Who can see your ads
The eligibility rule that sets your entire addressable audience.
- 02
What it costs
Real figures from our own spend, not someone else’s screenshot.
- 03
Context hints, not keywords
You describe conversations, not searches. Where broad hints burn budget.
- 04
Why product pages convert badly here
People arrive earlier in the journey than from search. Where to send them instead.
- 05
What you can and cannot measure
What the pixel and conversions API report, and what you are left inferring.
- 06
Whether to bother yet
A sensible first test, and when to put the money back into Meta.
Your host
Let’s be honest. Nobody has cracked ChatGPT Ads yet. We kept a record.
I am Adam. I run Qwestyon, a UK paid media agency, and the team and I look after over £10M of ad spend across Google and Meta, most of it for ecommerce brands.
We put our own money through ChatGPT Ads in live accounts. Some of it worked. Some of it was just what £100 buys you this early in a channel. You get both halves.
£10M+
Ad spend managed
438%
Average ROAS increase
98%
Client retention
5.0
From 9 Google reviews
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Before you register
Watch it whenever suits
Thirty minutes, then you will know.
Either ChatGPT Ads deserve a slice of your budget this quarter or they do not. Find out on someone else’s spend.
Watch the replay