ChatGPT Ads training for e-commerce: what it costs and what actually works.
A 45-minute session on what we found putting our own money into ChatGPT Ads for online stores. Real figures, including the bits that did not work. Press play, no sign-up needed.
Recorded 24 September 2026. For anything that has changed since, see the monthly ChatGPT Ads updates.
- Who can actually see your ads. One rule decides it, and it changes what you should pay.
- What we paid, what came back, and where the money went nowhere.
- The size of a sensible first test, and when the honest answer is to skip it.
Adam Rodell
Your host · Founder, Qwestyon · 10+ years in paid media
Why advertise on ChatGPT?
01
Open now, no contract.
ChatGPT Ads run in the UK, the US and most major markets. The smallest campaign on a UK account is £15 a day.
02
Almost nobody is in there yet.
UK self-serve access only opened in June 2026. Most of your category has not noticed yet.
03
Your customers already are.
One client gets 7 to 10% of orders from people who found them through an AI assistant, with no spend behind it.
What the training covers
- 01
Who can see your ads
The eligibility rule that sets your entire addressable audience.
- 02
What it costs
Real figures from our own spend, not someone else’s screenshot.
- 03
Context hints, not keywords
You describe conversations, not searches. Where broad hints burn budget.
- 04
Why product pages convert badly here
People arrive earlier in the journey than from search. Where to send them instead.
- 05
What you can and cannot measure
What the pixel and conversions API report, and what you are left inferring.
- 06
Whether to bother yet
A sensible first test, and when to put the money back into Meta.
Your host
Let’s be honest. Nobody has cracked ChatGPT Ads yet. We kept a record.
I am Adam. I run Qwestyon, a UK paid media agency, and the team and I look after over £10M of ad spend across Google and Meta, most of it for ecommerce brands.
We put our own money through ChatGPT Ads in live accounts. Some of it worked. Some of it was just what £100 buys you this early in a channel. You get both halves.
£10M+
Ad spend managed
438%
Average ROAS increase
98%
Client retention
5.0
From 9 Google reviews
After you have watched
The recording is a snapshot. These pages are kept current, and each one picks up where a part of the training stops.
What it costs
The £15 daily minimum, how bidding and billing work, and a budget estimator.
How to set it up
A UK walkthrough of Ads Manager, from account to live ad, with screenshots.
The full guide
Formats, early results, and who should wait before spending anything.
Have it run for you
Our ChatGPT ads agency service: strategy, setup, creative and honest reporting.
Free call
Want a straight answer for your store?
Thirty minutes with me. We look at your store and I tell you honestly whether ChatGPT Ads make sense for you yet. If they do not, I will say so.
Book the free callMonthly email
This platform changes every month
The recording will not update itself. Leave your email and we will send you our monthly ChatGPT Ads update, so you hear about the changes that affect what you just watched.
Before you press play
Watch it whenever suits
Forty-five minutes, then you will know.
Either ChatGPT Ads deserve a slice of your budget this quarter or they do not. Find out on someone else’s spend.
Watch the training