How we grew a
Manchester clothing brand
from £5k months to
£20k days.
Fashion & Apparel / Meta Ads
Manchester Clothing Brand
Anonymised at client's request
Fashion & Apparel
Meta Ads · Email & SMS
2 years
6.55x ROAS
The Brief
A Manchester-based clothing brand with a strong Instagram following and a product people genuinely loved. The demand was there. The advertising wasn't. When they came to us they were running nothing. No paid ads, no tracking, no way to bring customers back after a first purchase.
The brief was simple: build something that scales.
Initial Situation
- No paid advertising in place
- No tracking or attribution setup
- No system for retaining or re-engaging customers
What We Did
Meta Catalog Ads
We built out a full Meta ads setup using dynamic catalog campaigns. Summer sales became a major growth lever, customers came in fast, spent well, and a good chunk of them stuck around. That's when the numbers really started moving.
Tracking and Feedback
Spending money without knowing what's working is just guessing. We built proper attribution and feedback loops into the account so every decision had numbers behind it. That's what let us scale spend confidently without flying blind.
Email and SMS
Acquisition only gets you so far. We layered in automated flows, campaign launches and SMS to drive repeat purchases, turning one-time buyers into regulars and making the overall marketing engine work harder.
The Results
Return on Ad Spend
6.55x
Overall return on ad spend.
£14.49
Average CPA
£518k
Revenue Attributed
5,461
Purchases Driven
All figures are taken directly from the client's own ad accounts and analytics. ROAS and revenue are platform-reported across the period covered by this case study.
Services used
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