How we took
Den Loungewear from
zero Google Ads to
1,600% ROAS.
Den Loungewear / Google Ads
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The Brief
Den Loungewear had solid foundations. Good product, loyal following on social, an influencer strategy that was actually working. But their paid advertising was a problem. A handful of Meta campaigns with no proper tracking, no way to tell what was converting, and Google Ads nowhere in sight.
Glenn came to us wanting to know where his money was going. And whether there was more to be made elsewhere.
Initial Situation
- No Google Ads presence at all
- Meta campaigns running with no attribution or conversion tracking
- No way to connect ad spend to actual sales
What We Did
Hyper-Targeted Search
Before touching a budget, we did the keyword research. We wanted to know exactly what people type when they're ready to buy, not just browsing. Then we built campaigns around those terms only.
Performance Max
We launched a PMax campaign and fed it strong creative and clear signals about who Den's best customers are. Google's AI found them across Search, Shopping and Display. We watched the data and adjusted from there.
Retention Loop
Getting someone to buy once is fine. Getting them back is the real job. We set up dynamic remarketing for people who'd shown interest but hadn't converted, keeping Den in their eyeline without hammering them with the same ad six times a day.
The Results
Return on Ad Spend
1,638%
Google Ads went from something Den had never tried to their strongest paid channel, within six months of launch.
€12.40
Average CPA
+240%
Revenue Growth
4.8%
Conv. Rate
"Working with Qwestyon to develop and manage my Google Ads and Analytics has played an instrumental part in the growth of my new business. Adam has been extremely proactive in managing all aspects of the process. He has kept me fully informed of performance and has been great at explaining an often complicated area in easy to understand terms to me, a non-technical person! I would highly recommend Qwestyon to any business looking for digital marketing support!"
Glenn Scott, Den Loungewear
Want results like this for your business?
If you've got a good product and your Google Ads aren't set up properly yet, there's a good chance money is slipping through. We'll tell you exactly where — no pitch, no fluff.