From breaking even on ads
to 400% ROAS & over
100% YOY growth.
Pink Swag / Google Ads + Meta Ads
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LGBT Fashion & Merchandise
Google Ads · Meta Ads
2 years
400% ROAS
The Brief
Pink Swag had everything a good ecommerce brand needs. A strong identity, a loyal community, products people genuinely wanted to wear. But their paid advertising was eating budget without much to show for it. Campaigns were running, money was going out, and the returns weren't there.
They came to us knowing something wasn't right but not sure what. We figured it out together.
Initial Situation
- Paid ads running but barely breaking even
- No clear strategy for Meta creative or Google targeting
- Cost per purchase too high to scale profitably
What We Did
Meta Creative Testing
We shifted the approach on Meta entirely. High volume creative testing, finding what actually resonated with Pink Swag's audience, then scaling the winners hard. Retargeting was a big part of it too — the community was warm, they just needed the right message at the right moment.
Google Ads: High Intent Only
On Google we took a deliberately narrow approach. No broad terms, no wasted spend. We targeted product-specific searches where the intent to buy was already there. Smaller reach, much better returns.
Strategy and Profitability
The bigger shift was stepping back and working out what a profitable growth strategy actually looked like for this brand. Over two years we've built something consistent. Month on month growth, a halved cost per purchase, and paid acquisition now driving the business forwards rather than dragging it back.
The Results
Return on Ad Spend
Sustained over 2 years400%
ROAS across paid channels
100%+
YoY Growth
-50%
Cost Per Purchase
2 Years
Consistent Growth
All figures are taken directly from the client's own ad accounts and analytics. ROAS and revenue are platform-reported across the period covered by this case study.
"Adam and the team are super knowledgeable and have driven us forward. Without them we wouldn't have had the growth that we have had over the last couple of years. The best."
Jason
Pink Swag
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