How we took Qwerky Events
from almost no digital
presence to 75% revenue growth
in a year.
Qwerky Events / Google Ads + Meta Ads + Email Marketing
The Brief
Qwerky Events had something a lot of businesses don't: a genuinely fun product that people wanted to talk about. Drag brunches, bottomless events, a growing calendar of experiences. What they didn't have was any real marketing behind it.
When they came to us bookings were coming in, but mostly through word of mouth. There was no paid advertising, no email setup, nothing to drive consistent demand or bring people back for the next event.
Initial Situation
- No Google Ads or Meta campaigns running
- No email marketing or automation in place
- No strategy to expand beyond their existing audience
What We Did
Google and Meta Campaigns
We built out paid campaigns on both channels from scratch, targeting new audiences nationally as well as retargeting people who'd already shown interest. The focus was brunch bookings first, then expanding into Qwerky's newer services as momentum built.
Retargeting
Most people don't book on the first visit. We set up retargeting across both platforms to stay in front of people who'd clicked but hadn't converted, which made a big difference to overall booking rates.
Email Marketing and Automation
We set up automated flows covering everything from first sign-up to post-event follow-up. The goal was a customer base that came back for every event on the calendar, not just the one they'd already heard about.
The Results
Return on Ad Spend
4,000%
Return on ad spend on peak campaigns.
+75%
Revenue Growth
All-time
High Bookings
Multiple
New Formats
"Qwestyon has been a game changer for us. They brought energy, ideas, and a deep understanding of how to reach our audience. The results speak for themselves - we've seen incredible growth, and our bookings are the highest they've ever been. Qwestyon didn't just help us fill seats; they've helped us build a brand that customers keep coming back to. Can't recommend them enough."
Simon, Qwerky Events
Want results like this for your business?
Got an events or hospitality business with a product people love but not enough people know about it? That's exactly the kind of problem we like.