How we cut SimplyVAT's
cost per lead and
tripled their return on
ad spend.
SimplyVAT / Google Ads + Meta Ads
Visit Website
B2B / Financial Services
Google Ads · Meta Ads
Ongoing
+300% ROAS
The Brief
SimplyVAT were already advertising when they came to us. Google and Meta campaigns were live, budget was being spent. The problem was the leads coming through were expensive and a lot of them weren't worth much. High volume, low quality.
They didn't need more activity. They needed what they had to actually work.
Initial Situation
- High cost per lead across Google and Meta
- Poor lead quality eating into sales team time
- No nurture flow to convert prospects after the initial click
What We Did
Lead Quality Overhaul
We went through the account and cut out what was pulling in the wrong people. Tighter targeting, better negative keyword lists, audience exclusions on Meta. Less noise, more signal.
Lead Magnet Campaigns
We built targeted lead magnet campaigns to attract people who were actually in-market. Someone who trades time to download something relevant is a better prospect than someone who clicked a broad ad by accident.
Nurture Flow
Getting a lead is one thing. We worked with SimplyVAT's marketing team to build an email nurture sequence that kept prospects warm and moved them towards a conversation without needing the sales team to do all the heavy lifting.
The Results
Return on Ad Spend
+300%
Increase in return on ad spend across all active campaigns.
-40%
Cost Per Lead
2×
Qualified Leads
-50%
Junk Leads
All figures are taken directly from the client's own ad accounts and analytics. ROAS and revenue are platform-reported across the period covered by this case study.
"This is one of the easiest recommendations I've had to make - Adam and the Qwestyon team are amazing to work with. They're quick to respond, incredibly knowledgeable, and always on top of the shifting digital landscape. Most importantly, they made an immediate impact on our ROI, boosting our ROAS by 300%, increasing leads, and cutting our CPL. If you're an established business looking to maximise ROI or a startup ready to grow, Qwestyon are the digital specialists you need."
Marketing Manager
SimplyVAT
Want results like this for your business?
If your ads are running but the leads aren't converting, the problem is usually further back than you think. We'll find it.