Six practical calculators for planning, pacing, guardrails, and growth opportunities. Choose a model, set assumptions, and stress-test outcomes before you spend.
Estimate incremental clicks, conversions, and revenue from recovering lost impression share.
| Scenario | Recovered Share | Extra Clicks | Extra Conversions | Extra Revenue |
|---|---|---|---|---|
| Conservative | 8.0% | 536 | 23 | £2,478 |
| Base | 16.0% | 1,073 | 45 | £4,957 |
| Aggressive | 32.0% | 2,146 | 90 | £9,914 |
Conservative/Base/Aggressive correspond to recovering 25%/50%/100% of lost share.
We can benchmark these assumptions against your live Google Ads structure, search terms, tracking, and spend efficiency.
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