Utility_01 //Google Ads calculators

Performance Decision Engine

Six calculators for planning, pacing, guardrails and growth. Choose a model, set assumptions, and stress-test outcomes before you spend.

Business model

Currency

Budget Planner & Pacing

Check whether your account is over or under pace and forecast spend/revenue by month end.

Monthly Budget

Spend to Date

Month Progress

Average CPC

Conversion Rate

Average Order Value

Spend Pace vs Plan

95.0%

Live Projection

Forecast Month-End Spend

£9,500

Live Projection

Required Daily Spend

£344.44

Live Projection

Forecast ROAS

1.82x

Live Projection

Conservative / Base / Aggressive

Scenario	Spend	Conversions	Revenue	ROAS
Conservative	£8,740	113	£12,985	1.49x
Base	£9,500	150	£17,250	1.82x
Aggressive	£10,260	184	£21,179	2.06x

Expected Spend by Today£4,000

Remaining Budget£6,200

Gap to Target ROAS-1.68x

We can benchmark these assumptions against your live Google Ads structure, search terms, tracking, and spend efficiency.