Utility_01 //Google Ads calculators

Performance Decision Engine

Six calculators for planning, pacing, guardrails and growth. Choose a model, set assumptions, and stress-test outcomes before you spend.

Business model
Currency

Lead-Gen Economics

Model lead quality funnel economics from spend to closed deals and true customer acquisition cost.

£
£
%
%
%
£

KPI Snapshot

True CAC
£1,212
Live Projection
Expected Customers
5.8
Live Projection
Payback ROAS
1.78x
Live Projection
Profit per £1 Spend
0.54x
Live Projection

Funnel Sensitivity

Conservative / Base / Aggressive
ScenarioCustomers WonRevenueTrue CACProfit / £1
Conservative4.2£13,298£1,6630.05x
Base5.8£19,202£1,2120.54x
Aggressive7.5£26,348£9281.12x

Insights

Leads Generated93
SQLs23.1
Net Profit£3,749

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We can benchmark these assumptions against your live Google Ads structure, search terms, tracking, and spend efficiency.

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