Six practical calculators for planning, pacing, guardrails, and growth opportunities. Choose a model, set assumptions, and stress-test outcomes before you spend.
Model lead quality funnel economics from spend to closed deals and true customer acquisition cost.
| Scenario | Customers Won | Revenue | True CAC | Profit / £1 |
|---|---|---|---|---|
| Conservative | 4.2 | £13,298 | £1,663 | 0.05x |
| Base | 5.8 | £19,202 | £1,212 | 0.54x |
| Aggressive | 7.5 | £26,348 | £928 | 1.12x |
We can benchmark these assumptions against your live Google Ads structure, search terms, tracking, and spend efficiency.
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