Six practical calculators for planning, pacing, guardrails, and growth opportunities. Choose a model, set assumptions, and stress-test outcomes before you spend.
Solve required spend/clicks to hit a revenue, conversion, or profit target.
For revenue/profit, this is currency-denominated. For conversions objective, enter a count.
| Scenario | Required Spend | Required Clicks | Implied CPA | Implied ROAS |
|---|---|---|---|---|
| Conservative | £30,702 | 15,229 | £70.00 | 1.63x |
| Base | £23,438 | 13,021 | £56.25 | 2.13x |
| Aggressive | £18,263 | 11,273 | £46.02 | 2.74x |
We can benchmark these assumptions against your live Google Ads structure, search terms, tracking, and spend efficiency.
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